Growth playbooks are one piece of the platform

Inside OpMistro, Growth playbooks sit alongside Tasks, Big Bets, Roadblocks, Feedback, and Targets — the tools that help you set strategy, prioritize what matters, and track your progress. Playbooks are what you turn to once you know what you're working on and need a proven, step-by-step way to execute it.

Three are relationship-driven playbooks

Leverage existing trust, build new trust, access audiences directly.

• Affiliate program

• Introductions

• Cold outbound

Four are events-focused or in-person playbooks

Build authority and relationships in real environments.

• Conference attendee

• Conference speaker

• Event attendee

• Event host

Six help build an owned audience

Establish and control your own distribution channels.

• Newsletter author

• Organic video

• Organic writing

• Podcast host

• SEO

• Webinar host

Four rely on borrowing someone else's audience

Access someone else's platform.

• Awards

• Directories

• Podcast guest

• Webinar guest

Five use paid distribution

Purchase attention, either through an algorithm or an existing audience.

• Conference sponsor

• Marketing (digital)

• Marketing (traditional)

• Newsletter sponsor

• Podcast sponsor